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California Institute of Advanced Management

How Business Analytics Professionals Turn Data Into Strategic Decisions

Marketing Dept

PUBLISHED:

Nov 09, 2023

How Business Analytics Professionals Turn Data Into Strategic Decisions

Businesses may harness information to be competitive in the market. Professionals with an

MBA in Business Analytics may help these businesses use this information as actionable

insights. These professionals decipher data and transform it into strategic decisions that can

help make an organization successful. Here is how business analytics professionals turn data

into strategic decisions:


Defining Business Analytics

Understanding business analytics and how an MBA in Business Analytics may help you

maneuver this field is a key component to learn. Business analytics involves analyzing data to

give ideas that support decision-making processes in an organization. This may involve data

mining, statistical analysis, predictive modeling, and machine learning. Business analytics may

also help organizations optimize their operations and discover growth opportunities.


Data Collection and Preparation

Business analytics professionals work with IT departments, data engineers, and data scientists

to gather data from various sources. This data may include sales figures, customer data, or

social media metrics.

These professionals confirm that the data is accurate and relevant. After collecting the data,

they transform it into a format they can easily analyze. People with a Master of Business

Administration in Business Analytics may use tools and techniques to handle missing values,

standardize data, and create meaningful variables for analysis.


Data Analysis and Exploration

With clean and organized data, business analytics professionals move on to the analysis phase.

This step involves exploring the data to identify patterns, trends, and relationships.

Professionals may use statistics and machine learning techniques to understand the

information better.

Business analytics professionals may present the data using charts and graphs to decision-

makers. This makes it easier for the management in a corporation to understand the ideas of

the business analytics professionals. These representations also help to identify anomalies that

might need further investigation.


Insight Generation

After thorough data analysis, business analytics professionals generate insights that can inform

strategic decisions. They may base these insights on statistical models, predictive analytics,

and data-driven observations. Business analytics professionals communicate these insights to

relevant stakeholders through reports and presentations. These insights provide decision-

makers with the knowledge they need to formulate data-driven strategies.


Strategy Formulation

Turning data into strategic decisions is the next step in formulating actionable strategies.

Professionals collaborate with senior management and department heads of an organization to

use the insights they have gotten from the data to identify potential opportunities and

challenges. They may take advantage of these opportunities by using marketing strategies,

optimizing supply chain processes, or launching new products.

Professionals may help the management to align the strategies with the organization's

objectives and make them feasible. Business analytics professionals can use their expertise to

help make decisions by providing evidence-based recommendations.


Monitoring and Feedback

After implementing a strategy, business analytics professionals monitor the decisions' impact.

They also track key performance indicators (KPIs) to assess whether the strategy delivers the

expected results. If not, they suggest adjustments based on their data analysis. This process

keeps an organization adaptable to changing market conditions and consumer behavior.


Register for an MBA in Business Analytics

In the era of information overload, business analytics professionals help organizations make

effective decisions. They help to collect, prepare, analyze, and transform data into actionable

insights. Organizations can use this data to adapt to changing market dynamics and stay

competitive. Register for an MBA program in California with the California Institute of Advanced

Management (CIAM) today to improve your competitiveness in this field.

By Marketing Dept 05 Dec, 2023
Project management tools, methods, and technologies keep evolving, giving managers new ways to create, manage, and execute projects. At CIAM, we equip learners with the skills and confidence to develop their professional edge in project management. Our MBA project management courses cover the fundamentals and key concepts of project analysis and organizational management. Here is more information about three emerging trends in the field of project management: 1. Evolving Technology Project management tools and technologies are constantly evolving. The advent of low-code and no-code development allows project managers to design custom in-house management tools. Modern project management tools are built to seamlessly integrate with existing time tracking, resource management, CRM, and accounting software. Project managers can also use other management software, including portfolio management, collaboration, data analytics, visualization, and change management platforms. Project managers and their teams use rapidly advancing technologies like automation, artificial intelligence, and machine learning. These technologies' rapid growth rates and improvements can make software selection challenging. Digital project managers must expand their skill set to evaluate and prioritize the right technology that can adapt to new advancements. Our MBA project management courses can give you an understanding of efficient project management software to help you identify, evaluate, and adopt the right technology for your projects. 2. Hybrid Methodologies Project management methodologies have evolved from traditional Waterfall to Agile approaches, but hybrid models are gaining the most traction. Organizations are shifting from a single-methodology system to hybrid models involving multiple project management methodologies that allow for more flexibility. Project managers can borrow ideas from different methodologies to match their work environments. They have multiple methodologies to consider when looking for the right fit for their projects and environments, like Scrum, Six Sigma, and Lean. Traditional approaches like Waterfall focus on strict process planning and future analysis for risk mitigation. Modern Agile methodologies offer the flexibility to change paths during the project with adaptive teams and simpler task objectives. Agile approaches work great for software development teams. CIAM helps students explore these methodologies by offering a course in project management in practice. The course explores key concepts and emerging trends in project management methodologies. 3. Remote Work The preference for remote and contract work has risen, with staffers and freelance project managers opting for distributed project teams. Location dependence is being phased out, and project managers are adapting their strategies to manage remote teams. Remote work involves optimizing communication systems and maintaining team cohesion and project transparency. This new workspace also propels collaborative innovations like cloud-based project management software and video conferencing platforms. Digital project management is a high-demand freelancing skill, and more companies are embracing remote project managers and co-working arrangements. Project managers must reevaluate their processes and schedules to accommodate teams in different time zones and cultures. This digital environment also increases project managers' reliance on data analysis and software tools to reduce project complexity. Project managers can use management software to review reports, issue new assignments and briefings, and monitor task progress remotely. Enroll in the MBA Project Management Program CIAM is dedicated to teaching the philosophies of management as a liberal art and offers several MBA program emphases, including project management. Our MBA project management course gives students the practical tools to guide projects in marketing, finance, healthcare, accounting, and other industries. Contact us today to learn more about our project management courses and how they can help develop your professional skills.
By Marketing Dept 05 Dec, 2023
Business analytics involves using data analysis and statistical methods to make informed decisions. CIAM offers various MBA programs in California, including an MBA in Executive Management with a concentration in Business Analytics. Here are four types of business analytics and how they’re used: Diagnostic Analytics Diagnostic analytics provides insights into specific trends by uncovering patterns and relationships within data. Retailers might use pattern recognition to analyze sales data and identify seasonal trends or patterns in customer purchasing behavior. In healthcare, diagnostic analytics can explore the correlation between patient demographics, lifestyle factors, and the occurrence of specific medical conditions. Financial institutions can use data mining techniques to analyze customer transactional info to identify irregularities that may indicate fraudulent activities. MBA programs in California include courses in the Management of Information Systems that explore the role of technology in business decision-making. Diagnostic analytics may be integrated into these courses to help students understand how data analysis contributes to managerial decision support. Predictive Analytics Predictive analytics uses statistical algorithms and machine learning techniques to identify the probability of future outcomes based on historical data. CIAM offers Applied Probability and Statistics in Data Analytics as one of the courses to help graduates grasp predictive analytics. Credit card companies use predictive analytics to detect potentially fraudulent transactions by analyzing spending patterns and transaction locations. Predictive analytics helps organizations predict which customers will likely churn or discontinue using their products or services. By analyzing customer behavior, engagement, and historical data, businesses can take preventive measures to retain valuable customers. Insurance companies use predictive analytics to assess the risk of policyholders making claims, allowing them to set appropriate premiums. Big Data Analytics Big data analytics involves analyzing large and complex datasets beyond the functionalities of traditional data processing methods. CIAM offers an Advanced Analytics for Business course to equip graduates with considerable data skills. Students learn about data cleanup, data exploration analysis, forecasting, classification, and clustering. In the manufacturing sector, experts use sensor data to predict when machinery and equipment are likely to fail, allowing them to perform the correct maintenance. Businesses analyze large datasets on employee performance, engagement, and recruitment to make informed decisions about talent management, workforce planning, and employee satisfaction. Online companies can also analyze customer data to tailor marketing campaigns and advertisements based on individual preferences and behaviors. Prescriptive Analytics Prescriptive analytics predicts future outcomes and recommends actions to improve a business process. Airlines use prescriptive analytics to optimize revenue to adjust ticket prices based on demand, time until departure, and competitor pricing. In project management, prescriptive analytics can assist in allocating human resources based on skills and availability, optimizing project timelines and resource utilization. Pursue MBA Programs in California CIAM offers master in business administration programs in California focusing on business analytics to help graduates make informed decisions by leveraging data analysis techniques. MBA graduates proficient in analytic tools can adapt easily to the evolving digital landscape, staying relevant in their careers. Register for an MBA program through our website or contact us for more details.
By Marketing Dept 05 Dec, 2023
Virtue ethics put virtue and an individual's character above the consequences of voluntary acts, rules, or principles of conduct. Other ethical systems emphasize doing one's duty and acting to bring about good outcomes. At CIAM, we focus on teaching management philosophies as a liberal art, and our MBA project management courses cover the role and application of ethical principles during the lifecycle of a project. Here's how you can apply virtue ethics to the project management process: Resolving Ethical Dilemmas Project managers should do what's right for the company, society, and stakeholders while adhering to local laws. As a project manager, you must oversee the project to fulfill the organization's goals, social responsibility, and welfare commitment. CIAM's MBA project management course on ethical leadership prepares students to deal with ethical dilemmas in the decision-making process. Ethical dilemmas occur when situations conflict with your moral values or professional project management standards. Examples of ethical dilemmas you may face include employee anxiety, lawful conduct, fairness, transparency, and accountability. If teams are anxious about their job security due to automation, you can assure them of their roles and responsibilities. You can also fairly represent the performance of employees without favoritism. Virtue ethics apply to many situations and dilemmas that require compassion, fairness, and sound leadership. Project managers can use virtue ethics to prioritize moral values and determine what a virtuous person would do in each situation. Consistency In Decision Making Project management decisions tend to be goal-oriented, resulting in ethical systems focusing on the rules and principles of conduct. Managers and teams emphasize the consequences of their actions and obedience to set regulations and authorities. Analyzing consistency in decision-making is one way to apply virtue ethics in the project management process. Project managers can establish standardized review approaches so everyone involved can access the same tools and metrics needed for their jobs. Ethics require consistency, meaning a project manager's morals, standards, values, and decisions must not be contradictory. Good virtues for project managers include honesty, courage, tolerance, integrity, fairness, compassion, and self-control. Applying these virtues in project management can result in consistent decision-making. Consistency reduces subjectivity and bias in communication, task assignment, reviews, and engagement. All teams and individuals should receive fair treatment and access to resources and information. Team Motivation and Leadership Project management requires skilled and confident leaders who can identify issues and apply ethical principles while finding solutions. At CIAM, we teach models of ethics, duty, motivation, and leadership to cultivate a sense of compassionate management. Project managers are also trained in the importance of service to others and leadership as a liberal art. Adopting the ethical principles and cardinal virtues of courage, justice, fortitude, truthfulness, and restraint can result in project managers creating an empowered team. Project managers can apply virtue ethics during hiring processes to find team members with strong values. Employees who embody desirable virtues carry their behavior into the workplace and influence others. Creating a strong organizational culture with mental fortitude, courage, self-control, and kindness as its central values can drive workplace productivity. Business leaders can also solve issues and inspire others through responsible, compassionate, and holistic management principles designed to elevate humanity. Explore MBA Project Management Programs CIAM's MBA project management in practice courses are designed to help students understand how virtue ethics apply to project management. After learning about virtue ethics in an MBA program, project managers can use the concepts to enhance their workplaces. Contact CIAM today to learn more about our MBA project management courses and how they can help you develop your professional edge and ethics.
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