Marketing from an Entrepreneur's Perspective

  • Dr.-Mike-Stull.jpgPresented by: Michael Stull, PhD
  • Class: MKT 501, Marketing Management
  • Presentation Date & Time: October 6, 2018, 11:00am PT
  • Event Type: Free Presentation, Open to the Public
  • Location: Zoom Videoconference

Topic Synopsis:

Marketing for entrepreneurs requires that they understand marketing as an investment rather than as an expense. Entrepreneurs often have limited funds to devote to marketing, so choosing cost-effective ways to get out their messages is very important.

About Dr. Stull:

Dr. Stull, who earned his MBA from Cal State San Bernardino (CSUSB) and his doctorate from Case Western Reserve University, is an experienced entrepreneur and teaches all subject areas in the field of entrepreneurship including new venture creation, ideation and innovation, business planning and strategy, business model development, new venture finance and managing growth.  Dr. Stull focuses his research on entrepreneurship, entrepreneurial leadership, trust and its role in innovative behaviors, and social entrepreneurship. In addition to his publications in the field, Dr. Stull is also an active and successful grant writer, having secured over $20 million in program and research grants. 

How to Attend: Please click the Zoom link provided above at least 10 mins before the presentation start time and follow the instructions provided on your screen.

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