The Financial Services Industry:
Why is there a lack of trust?

Topic Synopsis:

The financial services industry is plagued by a lack of trust. According to a recent survey 65% of respondents said they mistrust the financial services industry to some degree. This lack of trust is what negatively distinguishes financial advice from other professions.  This discussion will look why the financial services industry suffers from these trust issues.



Dan Solin is the New York Times bestselling author of the Smartest series of investing books and The Smartest Sales Book You’ll Ever Read. He blogs regularly for Advisor Perspectives.

Dan’s books have been enthusiastically endorsed by The New York Times, The Wall Street Journal, and Vanguard founder John Bogle. Kiplinger’s listed The Smartest Investment Book You’ll Ever Read on its top ten list of the best financial books ever written.

A former securities attorney, Dan graduated from Johns Hopkins University and the University of Pennsylvania Law School.

Dan is a sales coach to advisory firms throughout North America. He gives presentations to large groups, conducts workshops and engages in one-on-one coaching either in person or via teleconferencing platforms like Skype.


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