Create your Future the Peter Drucker Way

  • Presented by: Bruce Rosenstein
  • Class: MKT 501, Marketing Management
  • Professor: Dr. Greg Zerovnik
  • Presentation Date & Time: October 2, 2019, 6:30pm PT
  • Event Type: Free Presentation, Open to the Public
  • Location: Zoom Videoconference

Topic Synopsis:

In this presentation, Bruce Rosenstein will guide participants through the five-point future planning framework he developed, inspired by the life and work of Peter Drucker. The session is drawn from insights in Bruce’s 2013 book Create Your Future the Peter Drucker Way:

  • Develop and cultivate a forward-focused mindset
  • Understand and plan for “the future that has already happened”
  • Become your own successor through individual success factors
  • Help shape the future of your organization
  • Identify meaningful activities beyond the workplace
Bruce Rosenstein

About Bruce Rosenstein:

Bruce Rosenstein is Managing Editor of Leader to Leader, the award-winning quarterly publication of The Frances Hesselbein Leadership Forum, and Wiley/Jossey-Bass. He is the author of Create Your Future the Peter Drucker Way, published by McGraw-Hill and Brilliance Audio in 2013 and Living in More Than One World: How Peter Drucker's Wisdom Can Inspire and Transform Your Life (Berrett-Koehler, 2009).

He has studied Drucker's work for more than 30 years and interviewed him for both USA TODAY and his books. He wrote extensively about Drucker for USA TODAY and elsewhere, before the publication of his first book, and conducted one of the last interviews with Drucker, seven months before Drucker’s death, in 2005.

He worked for USA TODAY for 21 years, as a librarian and during the final 12 years, also as a writer about business and management books. Besides USA TODAY, Bruce has written for Leader to Leader, PBS Next Avenue,, Leadership Excellence, AMA/American Management Association, Management Matters Network, GAMA International Journal, American Executive, Information Outlook and many other publications.

Bruce has presented for the Drucker Authors Festival at the Drucker School at Claremont Graduate University in Claremont, California; the Drucker Business Forum in Pasadena, California; the Wharton Club of Philadelphia, the London Business School Club of New York, the Rotman School of Management, at the University of Toronto; the Library of Congress and National Press Club in Washington; and in Tokyo, at the Drucker Workshop 7th Annual Conference, at Waseda University.

Since 1996, he has been an adjunct professor at The Catholic University of America. He has a BA from The American University, and a MSLS from The Catholic University of America's School of Library and Information Science. He is based in Rockville, MD.


How to Attend: Please click the Zoom link provided above at least 10 mins before the presentation start time and follow the instructions provided on your screen.

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